In my previous post, we talked about the two sample t-test as a powerful technique to find significant differences between two groups. For example, I need to know whether a marketing tool had greater impact on stimulating purchasing in the downtown location or in the suburban location.

CoCreation Station, Discover your Calling, Before and After
Before and After Comparison (Glenn Carstens-Peters, retrieved from Unsplash, — November 2, 2020)

Today, I will…

Daniel A. Sanchez-Loor

Academic Consultant at Cocreation Station. Research in Behavioral Operations and Economics.

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